Hi I’m Victoria.

I’m an award-winning Art Director based in Toronto with a focus on crafting visual narratives, brand storytelling, and building worlds that feel immersive, intentional, and a little unexpected.

While design was my first love, I found my footing in advertising, where strong ideas meet strategy. I thrive on collaboration and bring a clear creative vision to every part of the process, from concepting to launch. Whether I’m crafting a luxury brand film or finessing the light in a one-off social post, I care deeply about how things look, feel, and live in the world.

I’m driven by curiosity, caffeine, and a compulsion to make things better. Lately, that looks like training my Midjourney bot with near scientific precision —refining prompts the same way I refine creative: obsessively.

Current Position:
Senior Art Director at INNOCEAN Canada

Previous Experience:

• Freelance Art Director

• Art Director at Dentsu Creative (dentsu One)

• Art Director at Wunderman Thompson (formerly JWT)

• Intern (Art Direction) at J. Walter Thompson

• Graphic Design Intern at We Make Things

Clients That Have Trusted Me with Their Money:
Genesis, Hyundai, RBC, WestJet, Taco Bell, Caledon Farms, Acura, Honda, IKEA, Lindt, Aurora Cannabis, HSBC, Mazda, Johnson & Johnson, Shell, Tim Hortons, Walmart, and many more.

Awards:
2025 Applied Arts Advertising - Art Direction Campaign
2025 Applied Arts Advertising - Typography Single
2025 Communication Arts Advertising Award of Excellence
2019 Communication Arts Advertising Shortlist

Education:
George Brown College - Graphic Design Advertising