New Yorkers are fast. But HSBC US is hoping to make them that much faster with the introduction of Tap & Go functionally on all cards.

Whether it’s tapping on to the turnstiles of the MTA’s pilot project, or tapping to get a cone of ice cream, whatever you’re paying for, you’ll pay for it faster.

Using realtime travel time data, day parting, weather variables, and more we’ve created a two part DOOH campaign with 16 unique executions that took over New York City for 10 weeks.