The Mazda Live Experience
In 2021 Mazda launched the MX-30, their first ever electric vehicle. With Covid-19 restrictions in place dealerships needed a new way to help as many Canadians as possible experience the MX-30. The Mazda Live Experience did just that, providing one on one or group showings all from the comfort of your own home. We filmed this spot in the virtual showroom (from home of course) with real Mazda brand ambassadors to showcase the full experience and get people excited to see the MX-30 in all of it’s glory.
Kizuna Welcome Kit
For Mazda’s 100th Anniversary, we wanted to reward our most loyal customers with a special welcome package. Kizuna is an exclusive invite-only club for life long Mazda enthusiasts. We wanted to design something sleek and modern, yet still called back to the brands roots. Mazda got it’s start as a cork manufacturing plant, so the key ring we designed is a marriage of cork and steel. We incorporated traditional Japanese wood block design patterns in the ring of cork as well as on the welcome kit folder. The Kizuna katakana sits in the middle of the key ring to represent the unbreakable bond of past and present.
