Dogs are simple. They love you. They love snacks.
The order? Up for debate.

So for Caledon Farms, we gave them a voice. Or at least, a few buttons and a very treat-motivated agenda. Each spot followed one dog’s button-powered monologue, turning Caledon cravings into snack-sized stories voiced by dogs, for dogs, and the humans they’ve trained so well.

The campaign extended into social with custom “Chews Your Own Adventure” boxes, giving creators everything they needed to teach their pets the basics of communication buttons, plus plenty of treats to keep the conversation going.