When you fuel with Shell V-Power Nitro+ 93, you’re basically part of the team.

To show the potential, power and intension behind the engineering of Shell’s new premium fuel, we transformed Vancouver commuters, joy riders, and even a competitors fuel truck into Scuderia Ferrari F1 racers.

We worked with ThinkingBox to create a one-of-a-kind interactive experience, using advanced real-time AR video capture to convert each vehicle that drove by into their very own Ferrari Formula 1 race car. The event took place over 2 weekends in downtown Vancouver with the iconic BC Place Stadium as the backdrop.